On the sidelines of the FIM World Championship Final in Sofia / Bulgaria the final details of the partnership between the Swiss luxury watch manufacturer, that is famous for its sports watches and chronographs, and the organizers of the FIM Freestyle MX World Championship SportPlus has been negotiated.
The partnership offers TAG Heuer numerous on-site and online presence as part of the NIGHT of the JUMPs World Tour, which hosts the FIM Freestyle MX World Championship and the UEM Freestyle MX European Championship.
TAG Heuer's timing data will be integrated with various LED displays on the course to show the remaining runtime to athletes and visitors. In addition, TAG Heuer is present on the Double Up pole and on the jury box.
Marko Manthey / CEO SportPlus: "We are looking forward to this partnership - TAG Heuer has been in motorsport for 150 years and achieved legendary status. To be a part of this world shows what Freestyle Motocross has grown to in the last years."
Thierry Huron / TAG Heuer Timing Director: "TAG Heuer has been pioneering timekeeping for 150 years. We have been the first Brand to master the 1/10th, the 1/100th, the 1/1000th and the 1/10.000th of a second both in Timekeeping. Being associated with the famous FIM and UEM Freestyle MX Championships underlines the brand's dynamic nature and strong ability to extend once again its timekeeping expertise.”
ABOUT TAG Heuer
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss brands. The Swiss brand draws upon its active engagement in the world of sports to create the most accurate timekeeping instruments in the world. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500 from 2004 to 2006, TAG Heuer, in a constant quest for innovation and precision continues to aim ever higher.
Thanks to this expertise and know-how, TAG Heuer pioneered one of the first certifications for Timing devices in the sport industry with the FIS (International Ski Federation) followed by the FEI (Federation Internationale d’Equitation) and the FIM (Federation Internationale de Motocyclisme) . Today, complemented by the "TAG Heuer by Chronelec" products and the brand new TAG Heuer by Lynx photo - finish camera, the range of timing devices available to the timekeeping world is unique, modular and expandable to provide "Global Timekeeping Solutions" for the most demanding sports events .