Organiser of one of the largest motorcycle shows of its kind, Motor Bike Expo (MBE) joins the FIM as Media Event Title Sponsor in Monaco. MBE will join the media event held on Saturday afternoon when the Cars Collection of HSH the Prince of Monaco will be unveiled to invited members of the press, VIPs and, of course, the 2020 and 2021 FIM World Champions.
An event that is well known to the FIM having successfully promoted its ‘We, The Riders’ campaign in association with MBE in 2019, Motor Bike Expo will be held in Verona, Italy from the 13-16 January 2022.
Past MBE events have been critically acclaimed by a number of motorcycling celebrities — indeed it has been described by the legendary MotoGP medic, Doctor Costa, as an event that: “For motorcyclists, Motor Bike Expo is like an enormous toy store,” while industry praise does not come much higher than from Claudio Domenicali. The CEO of Ducati’s support is such that he asked the Bolognese brand’s Style Centre to create something special, just for this event.
Known and respected among the custom bike community for attracting many of the World’s best bike builders and engineers, the show attracts over 170,000 visitors from all over the World annually. With an ethos that brings together a diverse range of brands and encourages its visitors to explore every type of motorcycle, component, accessory, clothing, sport and activity, the FIM welcomes Motor Bike Expo to Monaco.
Francesco Agnoletto - Co-Founder & CEO: "It is a great source of pride to participate in the FIM Awards event. It's great to be among the excellences of motorcycling who are at the same time passionate motorcycle enthusiasts, as are the visitors to Motor Bike Expo. I believe that there is one thing that unites all of us, both the great riders and all the industry insiders: the passion for two wheels and for motorsport in general.
From this event, I hope there will be a restart for normality. A rebirth of the motorcycle world."
Paola Somma - Co-Founder & Head of Marketing and Sales: “The FIM Awards is the most important event of the year that passes the baton to Motor Bike Expo. I believe that this partnership is the perfect link between the end of the sporting year and the beginning of the new season which opens right at MBE, where there will be presentations of the new teams, championships, circuits and new series production models... We look forward to seeing you all in Verona and together giving the ‘Start!’ to 2022."
Fabio Muner - FIM Marketing & Digital Director: “We are delighted to have Motor Bike Expo (MBE) as the Title Sponsor of this year’s Media Event at the FIM Awards. The opportunity to view the Cars Collection of HSH the Prince of Monaco is certainly going to be a very special moment, and one that is sure to be appreciated by the invited members of the press, VIPs and not forgetting our 2020 and 2021 FIM World Champions.”
Motor Bike Exposition 2022 website
FIM Communications