The FIM has appointed World Sport Group (WSG) as its exclusive agent to sell TV & Media Rights and Marketing & Licensing Rights to the events managed and promoted by the FIM throughout the territories of Asia, Oceania and the Middle East.
The Singapore-based sports marketing, event management and media company has signed a four-year deal with the FIM, which will also see WSG provide management and coordination services for select events in Asia (excluding Japan) and Oceania.
Stéphane Desprez, FIM CEO, welcomed the partnership, saying: “We are very proud to have the opportunity to work with WSG in Asia and Oceania. They will provide the specialist expertise and knowledge needed to help the FIM to boost motorcycling awareness and activities in one of our biggest and fast expanding markets. WSG will be the FIM’s key partner within those territories.”
WSG, which also has offices in Beijing, Beirut, Hong Kong, Tokyo and Delhi, has a long and successful history operating throughout Asia and has played a key role in the positive development of football and golf in the continent during a 20-year association with the respective regional governing bodies.
WSG will bring the company’s extensive experience of working in the region to the relationship and will seek to further enhance the FIM’s profile and engagement across all media and event platforms.
“It’s a great pleasure to have the opportunity to work with and represent the FIM throughout a region as dynamic as Asia and Oceania, where there is an insatiable appetite for motorcycling,” Nick Mould, WSG President East Asia, said of the partnership.
“With WSG’s long held status and expertise in the region, we are confident the partnership between our two organisations can be hugely beneficial to the popularity of motorcycling in Asia.”
Photo - Stéphane Desprez, FIM CEO (Left) & Nick Mould, WSG President East Asia (Right)
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About World Sport Group ( www.worldsportgroup.com)
Headquartered in Singapore, World Sport Group is Asia’s leading sports marketing, media and event management company. The company features annually almost 600 days of sport events and more than 5,000 hours of sport programming, across more than 30 countries in the region. World Sport Group is the exclusive marketing partner of the Asian Football Confederation (AFC) and its regional federations. The company is also a major stakeholder in Asian golf as promoter and organiser of some of the region’s top events including Barclays Singapore Open and the Australian Open. It is also the global marketing and media partner of OneAsia.