CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with The Fédération Internationale de Motocyclisme (FIM), the governing body of motorcycle sport and the global advocate for motorcycling.
The FIM already has a solid sustainability strategy and one of the six main pillars that confirms this policy is the Climate programme that covers several areas: CO2 calculators, promotion of sustainable transportation, neutrality policy and the introduction of championships with electric vehicles mainly in road racing and trial, with other disciplines being explored. From its side, Cake's sustainable approach is based on clean technology, circularity, product life cycle approach, and ethical conduct. Both the FIM and Cake also agrees in five of the Global Goals: Good Health and wellbeing, equality, Clean Energy, Responsible Consumption and Climate Action.
The first step of the partnership is to provide the CAKE Ösa utility bikes as the FIM’s main transportation in the paddock area. Paddock bikes have always played an important role when it comes to covering big distances at the races and being able to move around the track in a respectful way is another step in the right direction.
“Being chosen by FIM is an honour, with our primary ambition being to bring purpose in what we create. Hard work and tons of logistics is the recipe for successful races and events. The Ösa utility bikes will be the best friend and perfect work tool for the FIM staff and the different needs to prepare and pull off great events. The collaboration sets the framework and a needed first step towards zero-emission racingn,” Stefan Ytterborn, CEO & Founder of CAKE said.
“One of the priority areas of the FIM Sustainability Strategy is the Climate. Our objectives in this area are aligned with the Global Objectives and at this time, in which the world is oriented towards the same objective, it is extremely important to incorporate energy alternatives in the different areas of the organisation. We are aware of the climate emergency and, we are building and raising awareness about a neutral future. This alliance with Cake will be an amazing tool that will facilitate the transport of our team in the field in the different events with a minimum impact and we hope it will be a showcase that shows some of the solutions in alternative transport. Piece of Cake !!” explained Kattia Juarez, FIM Sustainability Commission Director.
"On behalf of the FIM, I thank CAKE for this partnership. It is a real pride to be linked to such an innovative and visionary company. The design of the Ösa utility bikes reflects sustainable technology and the FIM vision to look with great interest at new forms of mobility. The two vehicles allocated to the FIM will be fully equipped, one to transport equipment, and another with the capacity for passenger, both are customised in the colours of the FIM!" concluded Fabio Muner, FIM Marketing & Communication Director.
Cake & FIM communications