ABC Communication to promote SuperEnduro

Following a tender process for the TV and marketing rights to the FIM SuperEnduro World Championship, the Fédération Internationale de Motocyclisme (FIM) has appointed ABC Communication as promoter for this Championship. The French Agency, which has been promoting the FIM Enduro World Championship since 2004, will be promoting the FIM SuperEnduro World Championship until 2015.

FIM President Vito Ippolito congratulated ABC Communication: “The FIM is very happy to entrust the promotion of the FIM SuperEnduro World Championship to ABC Communication. We are confident that ABC Communication will draw on its expertise, professionalism and passion for Enduro to make this Indoor version of the discipline a success.”

Alain Blanchard, ABC Communication Director, also welcomed the appointment: “We are very proud that the FIM has decided to entrust us with the promotion of SuperEnduro. It is an expression of confidence in ABC Communication and recognition for the work done by our agency with the FIM Enduro World Championship since 2004.  Promoting two Enduro Championships will enable us to have an overview of the discipline in terms of sport, promotion and media. ABC Communication plans to work with local organisers, who have already done an enormous amount of groundwork, and be guided by their experience. It is a big challenge but we are not short of ideas on how to give a further boost to the development of SuperEnduro!”

The next edition of the FIM SuperEnduro World Championship will take place from 1 November 2012 to 31 March 2013.